The Lamborghini Urus SE doesn’t pretend to be sensible. From the styling to the performance to every stitch in between, it’s proudly ridiculous. This year, Lamborghini turned the SE into a plug-in hybrid, making it the brand’s first PHEV super SUV. No alarms. No apologies.
Under the hood, a 4.0-liter twin-turbo V8 teams up with a 25.9 kWh battery to deliver 789 horsepower and 701 lb-ft of torque. You also get roughly 37 miles of EV-only range, which feels both responsible and completely unnecessary in the best possible way.
The SE starts at $276,741 this year, but ours had over 30 upgrades, bringing the total to about $89,000. Here’s the full list:
- Carpets and floor mats Bicolor (Basic Color) $281.00
- Blu Uranus $14,322.00
- Rims Galanthus 23″ shiny black $6,246.00
- Shiny black Top with panoramic roof $11,464.00
- Park Assistance Package with Remote Park $4,187.00
- Interior door handles Rosso Efesto $945.00
- Black Calipers $1,406.00
- Hands Free Tailgate $921.00
- Sport steering wheel in Corsa Tex $1,472.00
- Advanced 3D Bang & Olufsen Sound $7,990.00
- Off-Road modes with trailer towing prep. $707.00
- Sportivo Leather Interior with Special $6,507.00
- Style Package Full in High Gloss Black $4,015.00
- Heated and heat-reflective windscreen $1,004.00
- Full Electric Front Seats $3,617.00
- Optional Stitching $1,004.00
- Door Lights Lamborghini Logo $720.00
- Optional Stitching on steering wheel $461.00
- Valve Caps with Logo $189.00
- Floor mats with leather piping and $768.00
- Front and Rear Seat Heating $702.00
- Privacy Glass Acoustic and Heat $2,375.00
- Wiper blades with integrated nozzles $945.00
- Black Anodized Treatment $705.00
- Interior Dark Package $3,093.00
- Embroidered Lamborghini Shield $1,063.00
- Black Matt Exhaust Tailpipes $985.00
- Ambient Light Package $3,486.00
- Cross stitching $1,378.00
- Lamborghini Vehicle Tracking System $1,654.00
- Destination $3,995.00
- Total: $365,348.00
After a long weekend with the Urus, I get it. Lamborghini didn’t just build a fast SUV. You can spec it to absurd levels, and in a world full of identical SUVs, subtlety is a choice. Lamborghini didn’t pick it, and I respect that.
